Brand Strategy

# Brand Strategy for Acme SaaS Co

## Mission

Democratizing sales enabling tech to SMEs.

## Brand Purpose

Acme SaaS Co believes that even small businesses need MNC grade sales enablement tools and processes to elevate their business to the next level.

## Brand Narrative

Our goal is to emerge as the top brand for affordable sales enabling software providers in France. To achieve this, we will
- Work with local business communities
- Innovate drastically on our product
- Built economies of scale to lower prices
- Be customer-driven at the core

## Positioning

For highly aspirational SMEs that want to leverage the latest technology in sales and marketing enablement to grow and improve their processes exponentially. 

Acme SaaS Co will be the technology partner that is reliable, flexible and affordable to empower SMEs on their journey to hyper efficiency. 

Acme will focus on building economies of scale to drive down the price of our cutting-edge sales enablement software and bring it to even the remotest corners of French commerce.

## Core Values

- __Reliability:__ Our products will be battle-tested and scrutinised before deployment.
- __Adaptability:__ The tool will be customizable to the customer.
- __Scale:__ We will produce and test quality products at scale.
- __Affordability:__ Pass on the benefits of economies of scale to our customers.

## Next Steps:
- Brand Tone
- Brand Color Palette